Ummm... how cute is this??
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This is a detailed account of Hoopnotica's little known CEO, HoopMamma. Hoopnotica has consumed most of her time over the past three years, and now there is more time for this busy 30 year old Mom to work on herself. HoopMamma has watched hoop dance work wonders for her customers all over the world by creating confidence; improving posture; and releasing stress. In this blog, HoopMamma reconnects with her Hoop practice with the intention of losing 30 pounds.
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5 comments:
I just saw this earlier today...it is cute!
I noticed the Wham-O credit at the bottom. Is Wham-O catching on to the hooping resurgence? Do you think they'll start trying to make more substantial hoops that all ages and sizes can use? I wonder how hoop dancers would react, and how much it would disrupt the current hoop marketplace.
Here's the digs on Wham-O:
Wham-O owns the trademark on the word "hula hoop". They occasionally send out a cease and desist to hoopers who advertise on E Bay and the like. But mostly, they have their own market (which is by FAR a more profitable one) in the children's toy category. I think the likeliness of them producing a "better" adult sized hoop is small. The hand-made qualities of the artisan products (like our Limited Editions) are almost impossible to mass-produce. I think that there will always be a market for handmade hoops of all sizes, and therefore Hoopers shouldn't concern themselves too much. The uniqueness of each hoop is one of the charms of modern hoop dance; my hoop is different means I am different than any other hooper in the world.
We have Betty Hoops to thank for destroying the threat of a large corporation becoming inspired to take on the adult hoop dance market: Her stint with Gaiam (you may remember seeing her hideous kit with their racks of pilates and yoga stuff in places like Barnes and Noble), proved to be a financial disaster for the company, and has since been yanked off the shelves. Hoopnotica battles the Betty Hoops legacy on a regular basis; thanks, Betty.
Until sales of hoop dance products grow more substantially, I wouldn't expect a company like Wham-O to take on the risk, despite the obvious connection.
Personally, I would welcome Wham-O to develop a product for adults. I love having variety in my collection, and own a few of their kids hoops, myself.
Very interesting, thank you HoopMamma!
I can't speak for the hideousness of the Gaiam hoop, but did you ever see a clip of the workout? ZZZZzzzzzzz.
As for Wham-O...I'm sure anything they try wouldn't have the character of home-grown hoops. But it would be nice to have that much more variety - cheaper but useable ones, for example, to take to the park so onlookers can try hooping without making you stand there hoopless ;)
I *heart* Wall-E and his hula-hoop... and i *heart* HoopMamma too!
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